AMERICAN EAGLE Influencer Marketing Case Study

APP LAUNCHING CAMPAIGN – EGYPT

American Eagle app launch in Egypt was an absolutely great news in the tough times of quarantine for all of their fans, our network of influencers in Egypt helped spread the word and boy was it Good news!

American Eagle Outfitters Influencer Marketing Customer Success Stories
American Eagle's Influencer Marketing Campaign Challenge

Challenge

  • Switching focus on eCommerce
  • Strict guidelines and set KPIs for their brand
  • Low user conversion rates.
  • Celebrities as content creators

Approach

  • Customizing the campaign strategy with scheduled dates and a detailed plan
  • Selecting celebrities with the targeted audience and interests
  • Scripting the ad brief so campaign is conversion based while remaining relative
  • 13 celebrities were selected to go live with the campaign
American Eagle's Influencer Marketing Campaign Approach
American Eagle's Influencer Marketing Campaign Challenge

Results

Location: EGYPT

Campaign Duration: 5 Days

ROI: 5.5X

Number of Infls/Celebs: 13

Impressions: 12M+

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