H&M

APP LAUNCHING CAMPAIGN – EGYPT

In our latest campaign with H&M we used our wide network of influential people in Egypt to place the honorable brand exactly where the targeted audience is.

Challenge

  • Switching Focus on e-commerce
  • Strict Guidlines and set KPIs for their brand
  • Low user conversion rate
  • Celebrities as content creators

Approach

  • Customizing the campaign strategy with scheduled dates and a detailed plan.  
  • Selecting celebrities with the targeted audience and interests. 
  • Gifting celebrities a curated product list.
  • Scripting the ad brief so campaign is conversion based while remaining relative 
  • 13 Celebrities were selected to go live with the campaign

Results

Location: EGYPT

Campaign Duration: 5 Days

ROI: 6.2X

Number of Infls/Celebs: 13

Impressions: 14M+

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