H&M Influencer Marketing Case Study
APP LAUNCHING CAMPAIGN – EGYPT
In our latest campaign with H&M we used our wide network of influential people in Egypt to place the honorable brand exactly where the targeted audience is.
- Switching Focus on e-commerce
- Strict Guidlines and set KPIs for their brand
- Low user conversion rate
- Celebrities as content creators
- Customizing the campaign strategy with scheduled dates and a detailed plan.
- Selecting celebrities with the targeted audience and interests.
- Gifting celebrities a curated product list.
- Scripting the ad brief so campaign is conversion based while remaining relative
- 13 Celebrities were selected to go live with the campaign
Campaign Duration: 5 Days
Number of Infls/Celebs: 13
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