LOCCITANE Influencer Marketing Case Study

SAUDI NATIONAL DAY CAMPAIGN | 2020

In our cooperation with the remarkable french beauty brand “L’occitane”, we teamed up with our amazing influential ladies across the GCC to spread the word about their amazing products and not-to-miss discounts.

Loccitane's Influencer Marketing Customer Success Stories
Loccitane's Influencer Marketing Campaign Challenge

Challenge

The leading global beauty brand worked with big agencies on various influencer marketing campaigns across the GCC on Saudi National Day, one of the highest-selling occasions in KSA yet they didn’t meet the desired target.

Approach

We took on the Saudi National Day campaign in 2020 and reshaped the traditional influencer marketing approach for this campaign by selecting the ideal influencers from our wide network based on data and audience analysis, managing campaign aspects ahead of time.

Loccitane's Influencer Marketing Campaign Approach
Loccitane's Influencer Marketing Campaign Results

Results

Location: KSA

Campaign Duration: 2 Days

ROI: 4.2X

Number of Infls/Celebs: 20

Impressions: 37M+

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