THE CHALLENGE

Disneyland's first ad launch in the GCC  required setting a standard with original Disney characters and props sourced from Paris, as there was no reference for future work.

SOLUTION 

Dmenta took full charge of the Disneyland Paris launch campaign, managing all aspects from start to 

finish—cast selection, locations, characters, and every intricate detail. 

RESULT

We turned Disneyland’s vision into reality and it celebrated its 30th anniversary with a nostalgic ad campaign targeting Arabs and GCC audiences to visit and experience the joy of their dream destination.