THE CHALLENGE

To consolidate the concept of “taking care of ourselves” in the Saudi market without violating the Saudi identity. 

SOLUTION

We thought of Featuring famous Saudi influencers to convey the message of “taking care of ourselves”  to the audience in a way they can relate to. 

RESULT

Dmenta expertly handled the entire process, creating two unique versions of the concept in Egypt. They successfully collaborated with Saudi influencers, coordinated with the crew and production team, and delivered outstanding work that aligned with the brand’s image.