To consolidate the concept of “taking care of ourselves” in the Saudi market without violating the Saudi identity.
SOLUTION
We thought of Featuring famous Saudi influencers to convey the message of “taking care of ourselves” to the audience in a way they can relate to.
RESULT
Dmenta expertly handled the entire process, creating two unique versions of the concept in Egypt. They successfully collaborated with Saudi influencers, coordinated with the crew and production team, and delivered outstanding work that aligned with the brand’s image.
Featuring famous Saudi influencers to convey the message of “taking care of ourselves” to the audience in a way they can relate to.