Dmenta’s Strategy Skyrockets Noon’s Influencer Campaign

Challenge: Noon faced a significant challenge as their previous influencer marketing efforts resulted in high spending on influencers who failed to generate positive outcomes. The inefficiency of their influencer selection process prompted Noon to seek a more effective strategy to enhance their brand visibility and engagement.
Solution: Dmenta strategically addressed Noon's challenge by thoroughly researching the social influence landscape in the UAE, KSA, and Kuwait. Our team selected 150 influencers based on detailed analyses, recommending Snapchat for maximum impact in line with the campaign's objectives.
Results: Noon's strategy was highly successful, with a carefully selected mix of influencers engaging target audiences in specified regions. Leveraging Snapchat tactically exceeded brand expectations, showcasing improved efficiency and impact in marketing efforts, marking a notable achievement in brand promotion.