THE CHALLENGE

Was to create a controversial video where Max Fashion is literally on top of the pyramids in Egypt.

SOLUTION

We chose Sandy, the Egyptian Megastar, and  filmed Max Fashion touring Cairo’s most popular spots 

to create the perfect mix of culture, beauty, music, and fashion.

RESULT

Our video showcased stunning choreography and a viral moment where the main character stood on the Giza pyramid in Max’s attire. Egypt couldn’t stop talking about it, making Max the hot topic for days.

 https://youtu.be/aCAWmUiuivE

Case Study

View Project
Disneyland Paris’s first ad launch in the GCC