Was to create a controversial video where Max Fashion is literally on top of the pyramids in Egypt.



We chose Sandy, the Egyptian Megastar, and  filmed Max Fashion touring Cairo’s most popular spots 

to create the perfect mix of culture, beauty, music, and fashion.



Our video showcased stunning choreography and a viral moment where the main character stood on the Giza pyramid in Max’s attire. Egypt couldn’t stop talking about it, making Max the hot topic for days.

Case Study