THE CHALLENGE
Was to create a controversial video where Max Fashion is literally on top of the pyramids in Egypt.
SOLUTION
We chose Sandy, the Egyptian Megastar, and filmed Max Fashion touring Cairo’s most popular spots
to create the perfect mix of culture, beauty, music, and fashion.
RESULT
Our video showcased stunning choreography and a viral moment where the main character stood on the Giza pyramid in Max’s attire. Egypt couldn’t stop talking about it, making Max the hot topic for days.
https://youtu.be/aCAWmUiuivE
View Project
Disneyland Paris’s first ad launch in the GCC
