MAX FASHION

APP LAUNCHING CAMPAIGN

Fashion E-commerce in Egypt is ON A ROLL! And so was our campaign with MAX Egypt. Maximum exposure, awareness and conversions were the perfect result combo we achieved with our network of influencers in Egypt.

Challenge

  • Switching Focus on e-commerce
  • Strict Guidlines and set KPIs for their brand
  • Low user conversion rate
  • Celebrities as content creators

Approach

  • Customizing the campaign strategy with scheduled dates and a detailed plan.  
  • Selecting celebrities with the targeted audience and interests. 
  • Gifting celebrities a curated product list.
  • Scripting the ad brief so the campaign is conversion-based while remaining relative.

Results

Location: EGYPT

Campaign Duration: 5 Days

ROI: 6.2X

Number of Infls/Celebs: 13

Impressions: 14M+

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